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Shopkick Lands New Retail Partner, Hits 1.4 Million Users

Posted: 05 May 2011 06:53 PM PDT


When last we heard from Shopkick, a location-based shopping app, the startup was touting 750,000 users and more than 100 million checkins. Shopkick is announcing Thursday though that it's nearly doubled its user base to 1.4 million users and has found a new mega retailer friend in housewares seller Crate and Barrel.

Crate and Barrel will begin doling out kickbucks — Shopkick currency redeemable for rewards — and special offers to Shopkick users who visit any of its U.S. stores.

With Crate and Barrel in the mix, Shopkick, which also partners with the likes of Target, Best Buy and Macy's, will have a presence in nearly 1,500 retail locations and 160 malls across 39 states.

Shopkick partners purchase and deploy in-store devices that detect application users as they walk in to stores. The device is meant to measure in-store foot traffic and automatically check the user in to the location so he can receive kickbucks as an incentive for visiting.

The startup's hardware and application approach to location-based shopping is unique enough to have netted it $20 million in pre-launch funding. Now, in addition to logging millions of checkins, Shopkick is reporting that users have also scanned five million partner products since its August launch.

Shopkicks competes directly with CheckPoints, another location-based shopping app.

More About: crate and barrel, location-based shopping, MARKETING, shopkick

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Facebook App Gives Venue Profile Pages a Makeover

Posted: 05 May 2011 05:30 PM PDT


ReverbNation already had a Facebook app for bands, and now the music promotion platform has added another tool to its belt: a Venue Page app.

"We've talked to venues for years and we always wanted to do something with them," says Ferol Vernon, VP of product for ReverbNation. "Gigging and playing live music is a big part of what a band does, and venues are a huge part of that. So we wanted to bring the venues into Reverbnation's family."

The new app, which you can see in action over on Brooklyn venue The Knitting Factory's Page, is a little simpler than the band app, but includes a lot of features that make venue content more shareable and interactive. Moreover, it's free.

For instance, the show schedule features playable tracks from performing bands, links to tickets and more band info (via Reverbnation and the Knitting Factory's website, respectively), and the option to share a show on a user's wall. That option is particularly awesome (some ticketing sites allow you to do something similar after buying tix), as it lets a show spread virally through a person's network. Vernon says that a later version of the app will integrate Facebook Events for easier planning.

The Page also has a prompt to join the venue's mailing list, which Vernon says is extremely valuable to venues: When a user joins a list via Facebook, the venue owner gets a lot more info about them than just an email address, which lets them better know their audience.

And, of course, venues can add custom venues and jigger their themes as they see fit, and if they already have a ReverbNation page, info (like address, location on a map, etc.) will be integrated automatically.

Vernon also says that venue owners will soon get access to stats on user engagement, much like bands are already privy to: shares, reach of shares, page traffic, etc.

More and more, musicians and those in the industry are turning to Facebook when it comes to promotion. Services like ReverbNation's have been ramping up their efforts of late, and even Facebook itself launched a resource page for members of the music industry.

What do you think of these new venue pages? Would they make you more likely to see a show?

More About: facebook, music, ReverbNation, social media

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