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Op-Ed Columnist: Farewell to Geronimo
Op-Ed Contributor: My Sister, My Grief
Editorial: Party Like It’s 2013
Mark Bittman: Junk Food 'Guidelines' Won't Help
You Can Now Shop Express’s Entire Catalog on Facebook
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Letters: The Night Bin Laden Was Hunted Down
Letter: A Charge on Carbon Use
Letter: Doctors’ Prescription Records
Letter: Heaven, Hell and Love

Op-Ed Columnist: Farewell to Geronimo

Posted: 03 May 2011 06:45 PM PDT

The U.S. killed Osama bin Laden. Now will the Arab and Muslim people kill off Bin Ladenism?

Op-Ed Contributor: My Sister, My Grief

Posted: 03 May 2011 06:56 PM PDT

A family who lost member in 9/11 adjusts. Can the United States?

Editorial: Party Like It’s 2013

Posted: 03 May 2011 06:51 PM PDT

Eyeing campaign cash, Republicans aim to derail the consumer financial protection agency.

Mark Bittman: Junk Food 'Guidelines' Won't Help

Posted: 03 May 2011 05:30 PM PDT

The government's new food-marketing guidelines are too weak to help our children.

You Can Now Shop Express’s Entire Catalog on Facebook

Posted: 03 May 2011 07:15 PM PDT

Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so.

Users can now visit the Shop Express tab on Express's Facebook page to browse, search save and purchase Express's inventory of apparel and accessories for me and women. The publicly traded company has also baked in many social features, including the ability to "Like," pieces, post comments, recommend items to friends and post their purchases to their Facebook Walls. One needn't even "Like" the page to have access to all of this functionality.

Inventory, pricing, wishlists and comments are automatically synced across Express's other web and mobile sites, creating a seamless shopping experience across platforms and devices.

The goal, Jim Wright, senior vice president of Express's CRM and ecommerce team says, is to make shopping for Express merchandise as convenient as possible. "We continue to look for ways that the customer can interact with the brand on their own schedule and at their convenience, so that we bring down as many barriers as possible," he says.

Thus far, U.S. retailers have lagged behind their UK counterparts in offering full ecommerce on their Facebook Pages. UK apparel retailer ASOS made its entire 150,000-product catalog shippable on Facebook in January, complete with product search and secure checkout, followed shortly by another UK fashion retailer, Young British Designers.

We expect many other retailers, both large and small, will quickly follow suit.

More About: ecommerce, Express, facebook, fashion

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